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The underlying subtext -- and, indeed, the raw truth behind this display -- is an unmistakeable blend of the post-post-modern and the corporate. We stand witness to identities being formed, grappled with, understood, and cast away to begin anew. The mote-like corporation struggles to identify its place in this world: will they accept me? why or why not? could the problem be with me? No, it determines; it cannot be. The facade (which has been spelled correctly) has been perfectly constructed and is impenetrably complex. The consumers could not dream of piercing the veil obscuring the divine machinations of the corporation. They will accept us as one of their own, it knows, and so it carries forward. I am reminded of my summers with my grandmother Gayle, staying at her summer farm (the nice one). There I could be free and totally myself; it was at Gayle's farm that I came to understand the true nature of my conflicted personhood. In much the same way, the corporation molds itself into one of the consumer class. It perfectly takes on their form, mimicing their mannerisms. How can it be helped? Only by raw consumption. Only through the expenditure of money for goods and/or services can this shadow remain in the darkness. Buy items on Marketplace.tf. You should because we did something on April 1st, you see. We lied to you, you see, and so you must spend money.